SteadAI

STEAD

AI infrastructure for human performance. We build the systems that let premium training, nutrition and coaching brands operate at the level of the world's best — with AI doing the heavy lifting in the background.

SSmart goals
TTailored training
EEvidence-based nutrition
AAdaptive AI feedback
DData-driven progress

The Framework

Five disciplines.
One platform.

Stead AI isn't a chatbot or a dashboard. It's the connective tissue that lets every member touchpoint — onboarding, training, nutrition, coaching, billing — share the same context and improve from the same signal.

S

Smart goals

Goals that hold up under scrutiny — measurable, time-bound, and actually achievable for this specific person.

We replace 'lose weight, get fit' with structured targets the system can coach against: caloric ladders, training tonnage, recovery thresholds. Each goal is derived from biomarker baselines, body composition, and stated outcomes — not guesswork.

  • Biomarker-aware target generation
  • Outcome-vs-capacity balancing
  • Re-assessment every 4–12 weeks
operator · clinical review
Operator console — clinician reviewing a member's biomarkers and plan targets
T

Tailored training

Programs that adapt to the individual — composition, history, injury notes, time available.

Modules with per-member overlays. Group sessions with cohort logic. Per-exercise metadata down to tempo and load bands. Live-session timers driven by the program, not the wall clock.

  • Module → template → cohort → member overlay
  • Per-exercise tempo + load bands
  • Live-session timer + two-trainer model
operator · floor
Operator console — the live floor with the weekly capacity heatmap and session roster
E

Evidence-based nutrition

Targets derived from biology — not the latest podcast. Bloodwork, body comp, and intake all in the same loop.

Mifflin-St Jeor for BMR. PAL multipliers grounded in real activity, not a survey. AMDR macros adjusted by labs and goals. Plans signed off by clinicians where indicated, served by self-serve where it isn't.

  • BMR · TDEE · macro engine
  • Bloodwork-driven condition flagging
  • Clinician-signoff where required
member · nutrition
Member app — a clinician-signed nutrition plan with daily macro targets and a 7-day meal plan
A

Adaptive AI feedback

An AI coach that knows the member's plan, history, and constraints — and doesn't pretend otherwise.

Members chat with a system that has full context: their targets, their last session, their bloodwork flags. Staff get the same context surfaced as decision support, never as autopilot.

  • Per-member context window
  • Staff-side decision support, not autopilot
  • Compliance-aware tone and pacing
member · Lena AI
Member app — chatting with Lena, the AI nutrition coach, with cited macro sources
D

Data-driven progress

Numbers that earn their place on the page — and dashboards that change behaviour, not just decorate it.

Every action members and staff take feeds back into the model. Trainer leaderboards built on NPS and progression. Sales KPIs built on stay-vs-churn. Operator dashboards that surface the next decision, not last quarter's chart.

  • Trainer leaderboard (NPS + progression)
  • Sales accountability (churn vs new)
  • Decision-first operator dashboards
operator · KPIs
Operator console — the monthly overview with revenue, active members, conversion and a trainer leaderboard

Clients

First client.

Apex Performance Labs

Premium training, nutrition and coaching — operationalised end-to-end.

Visit APL →

Apex Performance Labs is a Sri Lankan premium fitness and longevity brand. Stead AI built the operator console, the member companion app, the nutrition engine, the AI coach (Lena), the lead CRM and the data platform — all on shared infrastructure, all speaking the same data model. What used to take a team of three a full day now takes a single trainer a few taps.

operator · sales CRM
Operator console — the sales CRM pipeline with enriched leads and stage tracking
5

module ladder

M1 RESET → M5 APEX progression engine, 8–12 weeks per module

6

data domains

Clinical · CRM · Nutrition · Ops · Notifications · Member

EU / UK

data residency

Member data hosted on enterprise EU/UK infrastructure — privacy practices aligned to GDPR and Sri Lanka's PDPA

What we shipped

Operator consoleMember companion appLena AI coachNutrition engineSales CRM + lead enrichmentWhatsApp / SMS messagingBloodwork labellingTraining module authoringPayment + billing pipeline